Lunchables introduces two new flavors as kids get a warm take on a cheesy classic
LUNCHABLES have moved beyond cheese and crackers to introduce a first-of-its-kind snack pack.
The company is heating things up with the new crispy Grilled Cheesies.
Sold in the frozen aisle, the grilled cheese sandwiches have to be popped in the microwave for 60 seconds before being enjoyed.
They feature specially designed "360CRISP" packaging to achieve the perfect golden-brown crunch on the bread without needing to break out pans or turn on the stove.
There are two flavors; Original, which features Kraft singles, and Pepperoni Pizza which has the same melty cheese and pepperoni kids already love from other Lunchables snack packs.
Kraft Heinz hopes to "revolutionize the microwave" with its first expansion into the frozen food sections.
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“The launch of 360CRISP™ is a clear proof point in our mission to reinvent the frozen category by providing high-quality, delicious, and convenient solutions for snack-time and beyond,” said Alan Kleinerman, Vice President Head of Disruption at Kraft Heinz, in a press release.
“At Kraft Heinz, we’re sitting at the intersection of food and technology – building consumer-first innovations that revolutionize the meal table and importantly, drive real value for families around the world. 360CRISP™ is just the beginning.”
Shoppers will be able to find them in stores beginning this month for $4.99 per box of two sandwiches.
FOOD FOR THOUGHT
This launch is part of a bigger effort from Kraft to introduce five new products across four brands by the end of 2024.
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In June, the company launched Buffalo Balm, a travel-size balm tube filled with the brand's Buffalo Style Dressing.
A spokesperson for the company told The U.S. Sun that it was "inspired by the thousands of people who proudly profess to carrying buffalo sauce in their bags."
The kit was available exclusively on Amazon for $14.99 and comes with a full-size bottle of buffalo sauce and "a reusable balm tube, a custom bottle spout attachment, and step-by-step instructions."
Meanwhile, Wendy's launched two new items including a twist on the iconic Frosty.
Plus, see the big change coming to McDonald's.
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